DIY security company, Swann has launched ActiveResponse personal safety alarm, a compact personal safety device.

The second generation design builds on the foundation of the first ActiveResponse personal alarm with an improved ergonomic feel and powerful 120-decibel siren. 

The compact device can quickly attract attention and alert an emergency contact when the user feels unsafe, faces a medical emergency or is in an accident. The device can be carried discreetly in your hand or pocket, or can be attached to a keyring or bag for day-to-day travel. 

The personal safety alarm features a long-lasting battery and pairs seamlessly with the Swann Security app via Bluetooth for phones.

CEO of Swann, Alex Talevski said, “Swann was founded to give everyday people the tools to feel safe and protected no matter where life takes them. The ActiveResponse Personal Safety Alarm represents a next step forward in our mission, providing timely peace of mind in the face of threats, accidents and medical emergencies that anyone may experience while on the move. This compact device offers consumers an affordable lifeline that fits right in their bag or pocket.”