There will be strong representation from Australian major appliance retailers in Berlin this week to attend the first IFA exhibition since 2019.
Held from 2 to 6 September, a large group from Narta is attending the show including representatives from Bi-Rite, Bing Lee, BSR Group, David Jones, E&S, JB Hi-Fi, Retravision, Spartan and The Good Guys, as well as head office staff. There will also be four representatives from the Winning Group.
IFA is taking place in over 30 display halls on the Berlin Exhibition Grounds with major brands exhibiting including Beko, Bosch, Electrolux, Haier, LG, Miele, Panasonic, Samsung, Siemens, TCL, and more.
For those not able to attend in person, the show organisers have developed a new virtual platform IFA Virtual augmenting the in-person event and offering content for exhibitors, trade visitors and media representatives.
IFA Virtual enables trade visitors and exhibitors to network with others in the industry, exchange views and make appointments with established customers, and features other functions. The virtual platform has a list of exhibitors and product highlights, providing an overview of the global brands represented at IFA. An interactive hall plan shows the areas where exhibitors are located on the exhibition grounds.