Haier has launched the new 600 Series Front Load Washer and Heat Pump Dryer offering best in class water and energy efficiency.

Haier Associate Product Manager, Cameron Brown, says the new 600 Series products have been developed to meet the needs of consumers in the current retail market.

“Energy and water efficiency have become important driving factors for consumers when purchasing laundry products,” Brown said.

“We have noticed this trend over the past 12 months and we expect it will continue to increase in importance over the months ahead.

“Haier’s new 600 Series Front Load Washer boasts a 5-star WELs water rating and 5-star energy rating, matching the best in market specifications.

The Haier 600 Series Front Load Washer features Smart Dosing that makes laundry more efficient by dispensing the right amount of detergent and softener based on load weight.

“Haier’s 600 Series Heat Pump Dryer also excels with a class leading 10-star energy rating, while also providing better care for your clothes with Heat Pump technology.”

Brown believes one of the key drivers for consumer interest in addition to financial benefits is the additional impact of sustainability.

“We see sustainability as another trend in the market. For Haier it is a constant force driving us to improve, innovate and extend our technology to provide products that are both energy and water efficient.

Haier 12kg 600 Series Front Loader Washing Machine (HWF12PXB1) – RRP $1799

One of the key features for the Haier 12kg 600 Series Front Load Washer is Ultra Fresh Air technology delivering post-wash freshness.

“Designed to keep clothes fresh and the drum dry, Ultra Fresh Air technology draws fresh air into the machine after a wash. The air is gently circulated and released to help maintain a fresh washing environment for up to 12 hours,” Brown said.

“Our products also include a Steam Refresh function which allows consumers to freshen their items instead of completing a full wash, reducing the energy and water requirements and maintaining fabric quality to reduce wear and disposal. The Smart Dosing feature also specifies the correct amount of detergent for any load, reducing the common occurrence of excess detergent for the wash needs.”

“The inclusion of advanced and innovative technology has allowed Haier to provide features that address pain points of our consumers and provide substantial benefits.”

The Haier 600 Series Heat Pump Dryer provides better care for clothes

Haier 10kg 600 Series Heat Pump Dryer (HDHP10PXB1) – RRP $1999

One of the key features for the Haier 10kg 600 Series Heat Pump Dryer is Ultra Sense Technology which is designed to prevent gentler drying of bulky items, like puffer jackets or doonas, by sensing moisture levels inside the load and on the surface.

“The Heat Pump Dryer also features the Ultra Reverse Drum designed to reduce tangles and dry evenly by changing rotation direction every four minutes while continuously circulating warm air.

“Both models are Wi-Fi enabled which means users can start or stop their laundry cycles and get timely alerts on their smartphone once the washing is done through the SmartHQ™ app.

With the SmartHQ™ app, users can control their Wi-Fi Enabled Haier appliance on the go

“Our overall message for the laundry category in 2025 is that our top-of-the-line products come with significant technology features that will benefit the consumer.

“This is the beginning of an exciting time for Haier in the laundry category, as we launch a top-of-the-line matching washer & dryer pair that will lay the groundwork for further models to be launched.”

Key Features:

Haier 12kg 600 Series Front Loader Washing Machine (HWF12PXB1)

  • Ultra Fresh Air feature keeps clothes fresh and the drum dry.
  • UV Protect feature uses UV light to help kill more than 99.99% of bacteria* and uses a low wash temperature for long-lasting fabric care.
  • Smart Dosing feature makes laundry more efficient by dispensing the right amount of detergent and softener based on load weight.
  • Refresh Cycle with Steam is designed for items that need a quick freshen-up before wearing by using steam to refresh clothing.
  • With the SmartHQ™ app, users can control their Wi-Fi Enabled Haier appliance on the go.

*Independently tested to eliminate greater than 99.99% of staphylococcus aureus and E. coli using the Cotton cycle + UV Sanitise wash option

The Haier 600 Series Heat Pump Dryer features Ultra Sense Technology which is designed to prevent gentler drying of bulky items, like puffer jackets or doonas, by sensing moisture levels inside the load and on the surface. 

Haier 10kg 600 Series Heat Pump Dryer (HDHP10PXB1)

  • Ultra Sense technology prevents the under or over drying of bulky items by sensing moisture levels inside the load.
  • Ultra Reverse Drum is designed to reduce tangles and dry evenly by changing rotation direction regularly.
  • The Refresh cycle uses i-Refresh Pro technology to release steam and warm air into the drum to refresh and reduce wrinkles in clothes.
  • Triple Variable Speed Technology controls the drum, fan and compressor, so that drying conditions are automatically adapted for every load.
  • Gentle Care includes the Woolmark Blue certified Wool cycle, designed for hand-wash only woollen items. Plus, there is a new folding drying rack for items that need extra care in the dryer.
  • With the SmartHQ™ app and Wi-Fi connectivity, you’re in control – anytime, anywhere.