After 25 years.

Sony Interactive Entertainment Europe (SIEE) has confirmed the departure of long-term industry veteran Michael Ephraim, as part of a company restructure. He will step down from the roles of vice president, SIEE and managing director of Sony Interactive Entertainment (SIE) Australia and New Zealand, after 25 years with the Australian business.

Over the last 18 months, the PlayStation business has evolved into SIE, replacing former Sony Computer Entertainment and Sony Network Entertainment organisations. Connected with these general global changes, the Australian and New Zealand businesses will now have a different corporate reporting regime.

Sony Interactive Entertainment global sales and marketing president, Jim Ryan said, “Michael is an extremely influential figurehead in the interactive entertainment industry. Michael guided the establishment of the PlayStation business in Australia and has since nurtured its growth and success with an unwavering passion and commitment for the brand. I would like to take this opportunity to personally thank Michael and to wish him all the very best for the future.”

Ephraim commented, “The opportunity to have been involved from the launch of the original PlayStation has been a once in a lifetime experience.  I want to thank everyone across the PlayStation family and specifically all the incredible staff that I’ve had the pleasure to work with here at PlayStation ANZ. I wish everyone continued success in their personal endeavours and also for the SIE organisation.”

Sony Australia is yet to confirm other business changes as a result of its restructure.