The Electric Blanket category at a glance…
- Safety will continue to be a primary concern for customers, therefore retailers have the opportunity to emphasise the importance of quality and brand heritage over price.
- The category grew last year: up 11 per cent in volume to 564,000 units sold, and 15 per cent in value to $35 million.
- Versatile and durable products that double as underlays or quilted and cushioned mattress protectors are popular.
Further Reading: AR’s Ultimate Guide to Electric Blankets for Winter 2015
Dimplex’s new Fitted Non-Woven Polyester Electric Blanket (DHEBUQ, RRP $119).