Safety will continue to be a primary concern for customers, therefore retailers have the opportunity to emphasise the importance of quality and brand heritage over price.
The category grew last year: up 11 per cent in volume to 564,000 units sold, and 15 per cent in value to $35 million.
Versatile and durable products that double as underlays or quilted and cushioned mattress protectors are popular.
To keep cosy in front of the TV, the Sunbeam Safe & Sound Sherpa Fleece Throw, (BL3221S, RRP $84.95) has nine heat settings, a fast 10-minute heat up and is machine washable.Kambrook’s king sized Snugasabug Fitted Electric Blanket (KEB442, RRP $99.95) has extra heating elements at the base to ensure feet are kept warm during winter nights. Suitable to use all year round as an underlay, the Jason Washable Australian Wool Blanket has a detachable controller, seven heat settings and automatically shuts off after 10 hours. (RRP from $229).
Dimplex’s new Fitted Non-Woven Polyester Electric Blanket (DHEBUQ, RRP $119).
Sunbeam Sleep Perfect Pilllowtop (BL5551, Queen RRP $269) is a soft padded blanket, with a top layer made of 100 per cent cotton for those who prefer a cotton feel. The Kambrook KEB442 has detachable dual controllers, three heat settings and is machine washable. “Heated throws are an ideal way to stay warm when in the lounge room when relaxing on the couch. They are also incredibly energy efficient,” says Nicole Norton from Sunbeam.
