Breville today announced that English chef Heston Blumenthal has joined the small appliance brand as its global brand ambassador. Blumenthal is the chef and owner of The Fat Duck restaurant in Berkshire and the star of several TV shows.

Here’s Breville Group CEO Jack Lord:

“Heston is one of the most exciting and creative chefs in the world.  Renowned for his award-winning, delicious tasting dishes, it’s Heston’s unique approach to cooking and the science behind the process that makes this such a perfect match.”

“When we design a new Breville product, our focus is on understanding the challenges around food as deeply as possible and then pushing the creative boundaries to solve those challenges in simpler and smarter ways.  I can’t think of a better person to help us do this than Heston Blumenthal.”

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And here’s Breville general manager — marketing, Scott Brady:

“From conception to testing and recipe development, Heston will be heavily involved in shaping the future Breville product range.”
“We’ve already spent quite a bit of time brainstorming with Heston and his team in both Sydney and London.  On each occasion, the depth of his food insights and the genius of his product ideas have had us chomping at the bit for more. We think his creativity and passion are a perfect fit for our approach to product development.”

And, finally, here’s Heston Blumenthal himself:

“I have a huge respect for Breville and their team.  From my perspective, they’re the world leaders in this space and their development team is very like-minded to my own.  There is an enjoyable, natural synergy when we’re working together. 

“We’ve already put dozens of Breville products through their paces, a punishing task for any piece of kit with a bunch of chefs, and the level of thought and ingenuity in the design is matched by resilience.  We’ve been really impressed and I can’t wait to get into the lab and see what other clever tools we can create together.  We’ve already mapped out some pretty interesting stuff.

“The other great thing about all of this is having another excuse to come Down Under.  It’s become a home away from home the last few years and it’s a happy coincidence that Breville’s based in Sydney.”

Blumenthal said his favourite Breville product is the Tea Maker (BTM800, RRP $299).

Breville's new global brand ambassador Heston Blumenthal.