Smeg is preparing to launch a new campaign, House of Coffee, to promote new coffee product lines and showcase its expertise in coffee.

Scheduled to launch on 1 July 2024, the campaign merges the company’s passion for design and love for coffee to create a unique and immersive experience for customers. Smeg has built a range of coffee products over the years to cater to every type of coffee connoisseur.

As part of the campaign, Smeg will introduce the EMC02 Minipro Espresso coffee machine and the CGF02 coffee grinder (pictured). The EMC02 combines practicality and easy maintenance with an elegant design, while the CGF02 can grind coffee beans to a super fine level.

To support the campaign, Smeg will deliver a dedicated website for users to explore all Smeg coffee products, find recipes, insights and advice.