Smeg Australia has partnered with Play-Doh to coincide with the launch of Play-Doh’s Magical Mixer, a lookalike kid-friendly version of Smeg’s best-selling stand mixer.

With the purchase of any Smeg stand mixer, Smeg is gifting a Play-Doh Magical Mixer, Magical Chef’s cookbook and kid’s apron between 1 April until 31 May 2023.

Smeg’s stand mixer features iconic curves and is powered by an 800W direct drive motor balanced with optimised torque for mixing, whisking and kneading.

Play-Doh’s Magical Mixer helps kids play imaginatively to create desserts by filling cookie and cake moulds with Play-Doh and using pretend icing to decorate the treats. The Magical Mixer is suitable for kids aged three years and up who love to cook and use their imagination.

Smeg Australia head of marketing, Livia McRobert said, “We are delighted to collaborate with a brand that celebrates imagination and creativity and is endeared by many Australians. Like Smeg, Play-Doh is a global brand with a passion for innovation and a commitment to quality manufacturing and sustainability.”

Hasbro Asia Pacific head of promotions and partnerships, Joanna White added, “Imagination has been on the menu for Play-Doh for over 65 years. We are thrilled to partner with Smeg to provide children the opportunity for magical pretend play using Play-Doh alongside the real-life experience of baking at home.”