Smeg and Nutella have partnered in a new campaign that encourages Australians to Stay Toasty during the cooler months and give consumers the chance to win one of 20 exclusive Nutella-branded Smeg white four-slice toasters each day.
The Stay Toasty campaign which is now live and runs until 2 July, 2020, will see a limited-edition design added to the retro-classic Smeg appliance, with 1,200 one-of-a-kind toasters made exclusively for the competition.
For a chance to win, customers simply purchase a specially marked jar of Nutella and follow the on-pack instructions to enter online with point of sale placements across a range of retailers across Australia and New Zealand.
Smeg Australia managing director, Jim Kalotheos said, “We are delighted to collaborate with another Italian brand that is loved by many Australians. We know Nutella holds a very special place in many consumers’ hearts and with Stay Toasty we are excited to introduce our brand to a wider audience, in a different way.”
Nutella brand manager, Rebecca Yu commented, “We are thrilled to partner with an iconic Italian brand like Smeg. We know that the winter mornings can be challenging for some, especially in the current environment, so we hope the chance to win an iconic Nutella x Smeg toaster will brighten our consumers’ days and inspire them to try something new for breakfast as they stay toasty this winter with Nutella.”