Smeg has partnered with Italian born food writer, TV producer and host, Silvia Colloca to showcase the benefits of Smeg’s unique oven technology.
In the soon to be released video series, Colloca creates her signature Italian recipes with her sunshine yellow Smeg Portofino freestanding cooker, demonstrating the impact of Smeg’s cooking technology on results and flavour.
From pizza on a gourmet cooking stone to easy baking and a one tray dinner, Colloca reveals how she relies on her Smeg oven to cook family food to perfection.
Smeg Australia managing director, Wayne Campbell said, “Partnering with Silvia Colloca allows Smeg to provide consumers with peace of mind that our cooking appliances offer exceptional performance and deliver enviable results.
“We know Silvia’s ability to tell our signature technology with style story will resonate with consumers and retailers alike.”
Commenting on the partnership, Colloca said, “I am fiercely passionate about food and Italy and delighted to work with an Italian brand with such a stellar reputation to share the simple yet authentic food I cook for my family and friends.”
The video series will be shared with Smeg major appliance retailers and on Smeg social channels from this month.