Shriro has been selected by LIXIL Corporation to exclusively represent its brands, American Standard and Grohe, in the New Zealand and Pacific Island markets for an initial three-year term, effective 1 July 2023.
American Standard is a North American manufacturer of plumbing fixtures including toilets, tapware, bathtubs, and showers. Grohe is a German manufacturer of bathroom taps, showers, shower heads and kitchen mixer taps.
Shriro CEO, Tim Hargreaves said, “We are excited by the long-term success we are planning to achieve. Shriro, through its New Zealand operation, Monaco Corporation, has had a successful history representing world class brands for over 40 years.
“We welcome the opportunity to expand our group portfolio with the American Standard and Grohe brands. LIXIL’s global operations and brands, together with our distribution of Robinhood laundry products, sets a solid foundation for genuine growth opportunities.”
Shriro expects the American Standard and Grohe brands to contribute combined revenue of circa $10 million annually, following the transition period from the current distributor in FY24.
LIXIL Water Technology leader for Australia and New Zealand, Prasanna Uduwana added, “LIXIL’s pioneering water and housing products touch the lives of more than one billion people everyday across the world. We are excited to reach even more consumers and grow the business in New Zealand with Shriro. I am looking forward to working closely with the Shriro team to offer LIXIL’s consumer-focused bathroom and kitchen solutions from American Standard and Grohe.”