Shriro has welcomed James Malone as national sales manager.

Malone brings over 15 years of experience in business development, sales leadership and divisional management roles, most recently as third-party logistics (3PL) commercial manager for Winning Services.

He held several other roles with the Winning Group including as senior partner relationship manager, general manager of Appliances Online Commercial and partner relationship manager of Appliances Online.

In his new role with Shriro, Malone is responsible for the national retail merchant network, managing the national sales team, overseeing sales and marketing, as well as product strategies, and seeking new growth opportunities.

“I am looking forward to sinking my teeth into this exciting role and ensuring the Omega and Robinhood brands remain a trusted choice by Australian consumers,” Malone said.