Samsung introduces new Australian president.

Samsung Electronics Philippines president and managing director, Harry Lee (pictured), will be at the helm of the Australian division to oversee the local operations as president in order to strengthen the company’s leadership position. Lee replaces former chief executive and president Jae Hoon Kwon, who was in the position for just two years.

Samsung Mr Lee

“I am excited to join the team in Australia and look forward to building on what is already a strong market for Samsung. The year ahead promises exciting innovation for Samsung and I look forward to leading the business to new heights during this period,” Lee said in a company statement.

“Through the company’s expansive R&D capabilities, Samsung is drawing on its strength in delivering innovative technologies to consumers and using this to develop solutions in the Internet of Things space.  I look forward to working with our Australian partners to pursue open, collaborative innovation to create solutions for consumers as well as opportunities for the public and private sector alike,” he added.

Lee has extensive knowledge of the Asia Pacific region and experience across Samsung Electronics’ sales and marketing functions. At Samsung’s Global Marketing Operations, Lee led the business in developing strategies for its smartphone and audio visual divisions across key international markets including United States, United Kingdom, France, Germany, Italy, Spain, Canada, China, Singapore, and Australia.

Most recently, Lee held the position of president and managing director of Samsung Electronics Philippines, a role he commenced in January 2015. In prior roles, he was responsible for Samsung Electronics’ businesses in Singapore and held the position of regional director for mobile phone business covering Southeast Asia, Oceania and Taiwan.