Samsung Electronics has partnered with global marketplace, Etsy, bringing 25 new nature-inspired art to The Frame TV, available exclusively on Samsung’s Art Store.

Now available worldwide, the collection of art features five popular Etsy artists: Jorey Hurley, Elly Mackay, Melanie Mikecz, David Scheirer and Mirlande Jean-Gilles, who work in a variety of mediums from collage to watercolor.

The 25 selected works from the artists feature a mix of vivid illustrations, colourful collages, and whimsical imagery and graphics that come alive on The Frame’s QLED screen.  

Samsung Electronics vice president of strategic partnerships and business development, Salek Brodsky said, “Since launching The Frame in 2017, Samsung has curated a diverse catalogue of art from across the world. However, this new collection developed in partnership with Etsy is something new for us and extremely special.”

“The Frame’s extensive Art Store catalogue has always been about democratising art and giving consumers the ability to discover pieces that move and inspire them. We are excited to give five of Etsy’s artists a global audience.”

Etsy senior director for communications and strategic partnerships, Kelly Clausen added: “These talented artists and creators really showcase the creative spirit of our community and we are excited to be sharing their talents with the world in this way. Our partnership with Samsung will provide an entirely new avenue for these artists to bring their creative inspiration directly into homes for people around the world.”

The Frame’s Art Store catalogue features over 1,400 works of art from museums and galleries worldwide in 4K picture quality.