As a worldwide Olympic and Paralympic partner, Samsung Electronics has kicked off its ‘Open Always Wins’ campaign, which celebrates the brand’s shared values of openness with the Olympic and Paralympic Games.
Initially announced in January, Samsung’s ‘Open Always Wins’ message articulates the brand’s belief that openness enables new perspectives and infinite possibilities and serves as the heart of its Paris 2024 programming.
The campaign brings the stories of ‘Team Samsung Galaxy’ skateboarder, Aurélien Giraud (France), Para sprinter, Johannes Floors (Germany) and breakdancer, Sarah Bee (France) to life, and demonstrates how being open enables you to do extraordinary things.
“As a worldwide Olympic and Paralympic partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years,” Samsung Electronics president and head of mobile eXperience business, TM Roh said.
“The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening new experiences and meaningful connections at Paris 2024.”
Samsung also unveiled a new showcase, Olympic rendezvous @ Samsung | Champs-Elysees 125, which takes fans on a journey to Paris 2024 through iconic experiences, reliving the highlights of Games past with Galaxy, and exploring Samsung’s latest innovations.
In creating this showcase, Samsung collaborated with the Pritzker Prize-winning architect, Jean Nouvel. The space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feeling of openness, harmony and connection.
“The entire space is designed to celebrate Samsung’s commitment to openness. The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations,” Nouvel said.
The Olympic rendezvous @ Samsung, located at 125 Avenue des Champs-Élysées, is open seven days a week until 31 October. It will host a series of special events over the course of the summer, open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.