Samsung Australia has created a new B2B division within its business representing a re-alignment of product categories within the company.
Recently appointed Samsung Head of Consumer Electronics, Phil Gaut, has explained the new structure and how it works within the company.
“The Mobile Experience (MX) team are there to promote, sell and engage customers with mobile phones, tablets, through consumer routes to market in the same way that the Consumer Electronics team – that I manage – is responsible for the television and home appliance division.
“The third B2B division has been created locally and will report directly into the president of Samsung Australia. This division includes the display business that I previously managed, our memory business, the air conditioning business and the B2B elements of the MX business.
“The B2B division achieves a couple of goals – to tell its own secrets of Samsung’s portfolio – and also to present one view to customers. We are a company from a business-to-business perspective that has grown very quickly. Each of the product divisions independently have been very successful – however, we need to benefit from speaking to end users with one voice – and by bringing together that business to create efficiencies and drive growth.”
Gaut has confirmed he is currently working with the head of Mobile Experience (MX) to assist with the recruitment for the Head of the B2B division.
“The ideal person for the Head of B2B role is somebody that is passionate about technology and passionate about hardware. Ideally the candidate is somebody who is used to working for a manufacturer – as we have own logistical elements and cadences within the business. The candidate needs to have a real personality because I believe this role represents one of the biggest single opportunities in our industry – so we need someone with a lot of tenacity that is going to shake the tree and get that message out there. It is also a job that requires a lot of energy and will also be phenomenally rewarding.”
“In my opinion the closer you are to the end customer in a B2B environment, the more successful you are going to be. Where I have experienced the most success in the B2B parts of my career in the display business have been through talking to ultimate decision makers including the Department of Defence or the Department of Education through to Rio Tinto, McDonalds or Lululemon.”