By James Wells

SYDNEY: The board of Digital Broadcasting Australia (DBA) has announced it is seeking its first chief executive officer to replace managing consultant, Tim O’Keefe, who has been running the head office of the organisation under contract since its inception six years ago.

Once appointed, the CEO is expected to manage the next stage of the transition from analogue to digital television transmission.

The five member DBA board includes representatives from national and regional broadcasters, commercial networks as well as retail and consumer electronics representatives including Panasonic’s Ross Henderson and Harvey Norman proprietor, Scott Lindsay.

According to a statement issued by the DBA, the role will include coordinating many aspects of digital free to air television for broadcasters, consumer electronics suppliers, retailers and installers.

"Australia is a world leader in digital free to air television and DBA is in its sixth year. Following a review of the organisation’s structure in late 2005, the Board decided it was now time to appoint the first full time chief executive officer," the statement said.

O’Keefe will continue to operate his company, Digital Business Consulting, with his wife Nadia Mencinsky.