With news that TCL is partnering with Iron Man 3 for a new series of retail promotions, timed to coincide with the Australian premiere of the film on 24 April, UnderCurrent was intrigued to see how the Chinese brand would feature in the new blockbuster.
We happened upon this little trailer, and while TCL’s official TVC is still yet to launch in Australia, it could provide a bit of insight in just how many TVs Iron Man 3’s lead character, Tony Stark, has in his “luxurious, high-tech mansion” — as TCL calls it.
No word yet on whether TCL is set to move into the production of red and yellow power suits for avenging super heroes. They do claim to run state-of-the-art manufacturing facilities after all.