By Matthew Henry

Marcus Cornish has returned to Sony Australia after a short stint with retailer Digital City to spearhead the introduction of the company’s first range of digital single lens reflex (D-SLR) cameras, branded Alpha.

Cornish, who was previously Sony Vaio product manager until leaving the company last year, has been appointed senior product manager – digital still cameras, and will also take responsibility over Sony’s Cyber-shot digital still cameras and accessories.

“We are delighted to have Marcus back at Sony,” said Sony Australia general manager – consumer AV/IT marketing, Takayuki Akiyoshi.

“He returns with first-hand understanding of the challenges that face retailers, and brings this perspective to his new role. As digital photography – particularly with enthusiasts – continues to expand at a rapid rate, we will see Marcus work closely with retailers and partners to take advantage of this growth.”

Sony’s first Alpha D-SLR model, the 10 megapixel Alpha A100, was launched in Tokyo earlier this month and will be previewed to the Australian media next week. Sony has not yet confirmed an Australian release date or details of the retail distribution.

“This is an extremely exciting time to be a part of Sony’s digital still camera group as we enter a new market for emerging photographers,” said Cornish.

“Sony has a strong heritage in the digital imaging space, and the products we will introduce in the coming months will strongly appeal to retailers and consumers alike.”

Sony has also announced its public relations manager, Lesley White, has left the company after eight and a half years to pursue new avenues. Sony’s external public relations agency Stenmark will take on White’s responsibilities while the company takes the opportunity to review its options going forward, a spokesperson for Sony said.