Compiled by Patrick Avenell

Apple has released the new Final Cut Pro X video editing software on the Mac App Store for RRP $349. At the heart of this new software is the Magnetic Timeline feature, which an Apple PR bot describes as “a trackless approach to editing your footage that lets you add and arrange clips wherever you want them, while other clips instantly slide out of the way.”

In addition to the hyperbole used to describe this program (“revolutionary”, “groundbreaking” and, so adverbs don’t feel left out, “dynamically”), Apple even provided some handy quotes from professional film editor Angus Wall, who won an Oscar for The Social Network (this writer’s favourite film of 2010).

“I’m blown away by what Apple has done with Final Cut Pro,” he said. “Final Cut Pro X is incredibly modern and fast, but most importantly it lets you focus on telling your story in the most creative way, while it actively manages all of the technical details.”

Wall also edited Zodiac, which was this writer’s favourite film of 2007.

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Uniden held its annual sales and marketing conference in Sydney this week. Executives and the corporate management teams from Australia and New Zealand met in Sydney to discuss Uniden’s new products, including UHF radios, cordless phones and Bluetooth speakerphones.

Uniden MD Kaz Yoshino reported extreme satisfaction with Uniden’s performance over the last 12 months.

“Each year our conference provides us with an ideal opportunity to present new product ranges to our team, to devise fresh, exciting sales and marketing strategies for the year ahead and continue to build a shared company vision for success,” he said.

“We have had a very successful 12 months, particularly with the introduction of Australia’s first 77-channel ready UHF radios as well as our XDect long range cordless phones with integrated Bluetooth technology, and want to ensure we continue to move our brand forward with the support of our dealer partners.”

In other Uniden news, Irfan Muslimovic has been promoted from his Victorian sales rep position to the role of national accounts manager.

The Uniden ANZ team at the the conference this week.

Acronis Backup & Recovery 11 is now shipping through the company’s local channel partners for RRP $1,649.

Features of this release include disaster recovery and data protection in one solution; support for physical, virtual and cloud environments; and improvements to ease of use.

Sven Dreyfeldt from Siemens IT Solutions and Services offered this endorsement:

“Acronis Backup & Recovery 11 is a step ahead when it comes to integrated backup, disaster recovery and data protection,” he said. “Combining these in one platform and one solution opens new ways to implement policies and disaster recovery strategies across our organisation.”

For more on Acronis’ work on disaster recovery, with specific focus on retailers, turn to the interview with Acronis ANZ country manager Simon Howe in the June issue of Appliance Retailer.

There’s only two sleeps to go until Panasonic showcases its new G3 Micro Four-Thirds system camera at PMA 2011. Also being unveiled at the Panasonic stand is the GF3, which is described as the smallest interchangeable lens camera in the world.

“This is a rare opportunity for Australian photographers to be amongst the very first in the world to try our new range of products,” said Panasonic Imaging general marketing manager Alistair Robins.  “PMA is one of the world’s leading imaging shows and we’re pleased to be able to launch such a strong line-up here in Sydney this weekend.”

PMA is being held at the Sydney Exhibition and Convention Centre in Darling Harbour from Friday 24 June to Sunday 26 June. Whilst the weekend is open to everyone, the Friday is for trade only.

Also on today:

Fisher & Paykel’s new laundry appliance range
Gerry Harvey rates Sydney’s suburbs
LG partners with SBS, Fairfax and Fox Sports
Blanco’s new partnership with the Prahran markets