The marketing and buying teams at Retravision have moved into a new office in Mount Lawley, Perth with the admin support office staying in Bunbury, approximately 170km south of Mount Lawley.
The new office measures 160 square metres for the team of five staff members.
Retravision general manager for retail, Glen Mortimer said the marketing and buying teams needed to move to metro Perth to help maintain close supplier, agency, and media partner relationships, as well as provide a central point for store training.
“Mount Lawley is a vibrant precinct close to the city with easy access to the Perth freeway system. This allows a central point to conduct training sessions and work closely with local suppliers, our agency and media partners,” Mortimer told Appliance Retailer.
When asked how Retravision’s marketing approach has shifted during COVID-19, he said the group has maintained consistent messaging throughout.
“We have been driving our core brand values, lowest price guarantee, 60-day price promise and RAC partnership offering an additional 5% discount to RAC members, plus being part of the local community for over 50 years.”
Moving into the last quarter of 2020, Mortimer expects sales to remain strong with several campaigns planned to drive additional bonuses and customer value and in 2021, the group will celebrate its 60th birthday.
“With no immediate end in sight to international travel restrictions, we have seen consumers looking to upgrade and renovate the heart of the home with stylish and feature rich kitchen solutions including cooking appliances, French Door refrigeration and dishwashers, as well as large 75- or 85-inch TVs for the home entertainment areas.”