Fisher & Paykel have scored a Choice endorsement, with the consumer group recommending its ActiveSmart models E402B*4, E442B*4, E522B*4 and RF522WD*X4 (all non Ice & Water models).
To further support its product offering, the company is offering a 30 day money back guarantee on more than 75 refrigeration models. French Door and Side by Sides, Bottom Mount and Top-Mount models, Vertical Fridges and Freezers are all eligible.
“Whether you’re after a ‘statement’ French Door fridge or a more traditional white Top Mount, with so many refrigerators to choose from, we’re sure consumers will find a model with the right features to suit their needs,” says Kara May, marketing manager, Fisher & Paykel Australia.
Fisher & Paykel has been investing heavily to promote its Active Smart technology, which senses the daily use patterns and continuously feeds data to microprocessors that adjust cold airflow to fridge and freezer. This technology reduces food wastage and energy consumption, two key considerations when it comes to purchasing a fridge.
The money-back guarantee offer runs between 1 November 2014 and 31 January 2015. For more information and the full terms and conditions visit here.
Kara May shared her tips for retailers on selling refrigeration products with Appliance Retailer:
Fisher & Paykel recommends retailers sell appliances based on their benefits and features to the customer, not just on price.
It’s important to gain an understanding of the customer’s real needs – are they a big family or big entertainers needing a large, possibly French Door model? How highly do they value looks versus functionality? How cost conscious are they? Once you’ve established these parameters you can talk features and benefits accordingly.
One conversation that’s often overlooked in the sales process, but is extremely important to customers, revolves around after sales service. Sure they may have a warranty, but what about after sales support which may include ordering spare parts, or simply speaking to someone on the phone about how to use a particular function on their fridge.
Fisher & Paykel boasts the leading 24/7 Customer Care after sales service and customers can be reassured that a Fisher & Paykel employee (not a contractor who services multiple organisations) will be available at the end of the line to handle their enquiry.