Plumbing and bathroom supplies business, Reece has announced a new partnership with payments platform Adyen.
The payment partnership will see Adyen process payments across Reece’s online and offline stores to create seamless customer experiences and ensure safer transactions, by leveraging Adyen’s Unified Commerce technology stack across Reece’s operations, consolidating and simplifying its storage of data.
Adyen rolled out the technology across 600 of the company’s physical stores and online channels, helping provide real-time customer insights and facilitate seamless customer journeys.
Integrating payment link technology means Reece can offer its customers a unique and secure payment link for each transaction, allowing them to pay through any channel, such as SMS, social media, QR code, or kiosk, creating a hassle-free and innovative experience.
Reece distinguished engineer Yogesh Bahuguna said, “We’ve always embraced our value of keeping it simple. Our partnership with Adyen has empowered us to simplify our operations-benefiting Reece and our customers. The implementation of the simple, yet powerful Pay by Link technology has also increased customer satisfaction due to streamlined payment processes.”
Reece has also implemented Adyen’s built-in risk management solution which helps the business block fraud, prevent disputes, and stay ahead of the latest vulnerability trends.
Adyen Australia and New Zealand country manger Hayley Fisher said, “As a leader in the industry, Reece needs a payments partner that could match its wide range of offerings, offer top-notch customer experience, and help achieve its business goals of staying innovative and secure.
A single view of customer insights, powered by Unified Commerce, will help the company cater to its diverse consumer demographics. We’re looking forward to continuing our partnership with Reece.”