By Claire Reilly
SYDNEY, NSW: Blanco is planning on firing up the stovetop next Tuesday to support the National Breast Cancer Foundation as part of its Breakfast with Benefits program.
The program is a national initiative that encourages Australians to host breakfast events for friends, family and co-workers in kitchens across the country, whilst also raising funds for breast cancer research.
To kick off the initiative, Blanco will be hosting a special breakfast at the Blanco Demonstration Kitchen in Melbourne’s Prahran markets. The event will be hosted by perennial cabaret and musical theatre favourite Rhonda Burchmore, and food will be prepared by renowned chef Tony Twitchett, from Melbourne’s Taxi Dining Room.
Blanco is a Gold Corporate Partner of the National Breast Cancer Foundation, and according to brand manager Jennelle Larven the new program will be a great opportunity to raise much-needed funds for the charity.
“Blanco’s partnership with the National Breast Cancer Foundation has been one of our proudest achievements as a brand”, says Jennelle Larven, Blanco Brand Manager. “We’re very pleased to continue to support this important cause and the Breakfast with Benefits program is a great way for us to raise breast cancer awareness through Blanco’s passion for food.”
Cabaret star Rhonda Burchmore will join Blanco's breast cancer awareness event.
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In other cooking news, Fisher & Paykel has come off a successful sponsorship run at the Good Food & Wine Show, with the company announcing that it was the number one recognised cooking brand amongst show visitors.
“Our strategy has been to elevate our brand association with premium cooking appliances and the Good Food & Wine Show has been a centrepiece of that focus,” says F&P general manager, marketing, Peter Russell.
Of the 6,500 attendees that completed surveys about the festival, F&P was selected as the most recognisable brand by Melbourne and Perth audiences, and the second most recognisable by Sydney-siders.
The company featured prominently at the festival – which has already been held in Perth, Melbourne and Sydney this year – with a large display stand showcasing appliances, a VIP room and naming rights of the Celebrity Theatre.
“We have been delighted with the results from the Good Food & Wine Show and intend to build on them with our ongoing sponsorship of this prestigious event next year,” said Peter Russell.
The festival is expected to pull in 200,000 visitors by the time it finishes its 5-state tour in November.