Powered by the Dyson digital motor – the fastest, highest power density motors ever developed for domestic appliances – the new handhelds are portable yet incredibly powerful for cleaning in and outside the home.

James Dyson: "Our digital motor has taken over 10 years to develop. Because of its speed – it spins five times faster than a Formula 1 car engine – it’s smaller, stronger and more efficient, making DC34 a smaller, lighter, and more powerful machine."

Providing up to 15 minutes of constant suction, the machines are perfect for everyday cleaning tasks: from rice-covered countertops to clingy corner cobwebs. The DC34 Animal has a motorised brush bar which removes pesky pet hair and dirt from upholstery, car seats and stairs.

Spinning a neodymium magnet at up to 104,000rpm, the Dyson digital motor self-regulates to optimise efficiency. An internal microprocessor makes up to 3,300 adjustments each second to control its speed to monitor and self-adapt to vacuum airflow.

For more details please see www.dyson.com.au