By Patrick Avenell in Las Vegas

LG Electronics surprised CES delegates and even its own staff when it unveiled the world’s first curved 3D OLED TV in Las Vegas this week.

Rather than lifting the curtain on this new development in OLED technology at LG’s official press conferences, management at the Korean tech super power waited to unveil the eye-catching panels on its stand during the show proper.

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Current.com.au understands that secrecy was so tight around the launch of these TVs that even senior staffmembers from LG subsidiaries were kept out of the loop to avoid leaks and maximise the surprise factor.

The world's first curved LED TVs from LG; click for a closer look.

A side-on view of the new curved OLEDs; click for a closer look.