UnderCurrent is secretly a bit impressed that Samsung has managed to snag six-time Olympic medal winner, World’s Fastest Runner and non-bobsledding Jamaican icon as its new brand ambassador for digital imaging.
Heck, UnderCurrent is even impressed with Bolt’s toned physique and running prowess in Samsung’s new commercial showing off its latest camera, set to appear soon as part of its comprehensive retail marketing campaign.
But we can’t help but feel concerned that all those comparisons between Bolt’s body and the camera chassis — Bolt’s eye is like a lens, his arms are squared off like a touchscreen — show something a little bit sinister.
Is the next product we see going to be a cyborg Usain Bolt that can take photos for you?
If so, well played Samsung. Well played.