Men’s grooming and post-modern surreal art don’t normally go hand-in-hand, but with Philips’ new TVC, designed to promote its range in the lead-up to Christmas, they are merged in a dream-like video montage — overlayed with a William S Burroughs style monologue.

It certainly is different and we think they’ve just about pulled it off. Watch here and tell us your thoughts in the comments field below.