By Claire Reilly
ILVE is conducting a heavy marketing push for its range of major kitchen appliances over winter, with the brand offering consumers a range of gifts with purchase on selected models from its line-up of freestanding cookers, ovens, cooktops and dishwashers. The promotion began on 18 May and runs through until 31 July 2013.
“We are excited to be able to offer our consumers a selection of stunning, high quality ‘value added’ kitchen products to compliment the appliance they are purchasing, as a gift for choosing ILVE,” said ILVE marketing manager, Daniel Bertuccio, about the promotion.
“Our research and past promotions have shown us that consumers enjoy receiving bonus gifts when purchasing new home appliances, so ILVE is very excited to be able to offer this great promotion to its consumers.”
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Consumers who purchase any Quadra or Nostalgie cooker (in the 60-, 70-, 80- and 90-centimetre sizes) will receive a gourmet kitchen pack valued at $920, while those who purchase a 120-centimetre or 150-centimetre Quadra or Nostalgie cooker will be eligible to receive a kitchen pack valued at $1,836.
According to ILVE, the gourmet kitchen packs consist of cookware sets, glassware, knife sets, a cookbook and a range of other products from Scanpan, Avanti and the Wilkie Brothers.
Also in the cooking category, ILVE is offering a complimentary three-piece Raco cookware set (valued at $579) with the purchase of any 60-centimetre or 120-centimetre built-in gas cooktop, as well as a “custom designed deluxe baking dish” valued at $329 with the purchase of any built-in oven from the ILVE range.
Finally, consumers who purchase either the IVFIX2 or IVSIX3 dishwasher from the brand will be eligible to receive a 66-piece Wilkie Brothers Cutlery Set valued at $399.
There are a number of terms and conditions for each promotion, and the full list of promotions can be found at ILVE’s website.