By Keri Algar

SYDNEY, NSW: The new technology is called FlowSongs. It is a cloud based music service that allows users to tag tracks playing on any FM, digital or internet radio station and at the same time buy them directly from any Pure radios with built-in Flow technology, said Michael Broadhurst, product marketing manager at Pioneer Electronics Australia.

FlowSongs, tagged “Hear it, Buy it, Love it”, will be an added feature to the improved sound quality and increased entertainment options already offered by DAB+.

Click here to sign up for our FREE daily newsletter

The uptake of DAB+ products in Australia is strong, according to Commercial Radio Australia who recently announced an 185 per cent increase in the number of units sold in the year ending January 2011. Listenership is up to 5.6 per cent.

Today Pure will also unveil its latest range of DAB+ products.