By Claire Reilly
Off the back of a successful brand relaunch and new television campaign promoting its ‘designed by you’ tagline, Sunbeam has commenced a gift-with-purchase promotion to help drive retail sales in the lead up to Christmas.
Beginning today, the Sunbeam ‘Your Gift’ promotion will run until 31 December and will offer consumers a number of value-add gifts on the in-store purchase of selected appliances in the Sunbeam range. More than 15,000 ‘gifts’ are up for grabs, worth more than $900,000 in total.
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Consumers who purchase a selected Mixmaster or StickMaster product are eligible for a set of Chef’n Pinch + Pour mixing bowls via redemption, while consumers who purchase selected Sunbeam kitchen products will receive a set of Stanley Rogers wooden serving boards.
To boost the coffee category, Sunbeam is offering a Latté Pro Milk Temperature Sensing Jug on selected espresso machines, as well as a Café Series Conical Burr Coffee Grinder with the purchase of the EM7000 Café Series espresso machine.
The bowls, boards and jug are available while stocks last, but the Coffee Grinder promotion is a guaranteed offer. Full details on the promotion, including eligible products and redemption details, can be found on the Sunbeam website.