UnderCurrent did a double take this morning while tuning in to watch highlights of Adam Scott not winning the Open Championship on Fox Sports News. There among the non-stop ads for online insurance agencies was a rare TVC for Brisbane-based AV specialist Videopro.
As UnderCurrent is a Sydney based non-descript writing device, this was its first exposure to Videopro's above the line marketing:
Although UnderCurrent appreciates an Aussie retailer marketing itself to the masses, it does wonder what Bose will think when compared in the same breath to other premium brands like…