Qantas Loyalty has unveiled a new online shopping experience with the launch of Qantas Marketplace, enabling frequent flyers to earn and use Qantas Points on 900 brands and more than 20,000 products from household names including Apple, Bose and Dyson.

The platform brings together brands and products curated by Qantas across fashion, beauty, homewares, appliances and technology, and replaces the Qantas Rewards store with 20% more brands and over 1,000 new products.

Frequent flyers can use their Qantas Points to shop on Qantas Marketplace using Points Plus Pay and will earn at least three Qantas Points per dollar spent (up from two points) when using cash. Members will also be able to take advantage of regular bonus points offers.

As an introductory offer, Points Club members will earn an additional three Qantas Points per dollar spent and Points Club Plus members will earn an additional six points per dollar spent until 30 June 2023. The elite earners will also be eligible for an ongoing discount on the points required for purchases on Qantas Marketplace: 10% discount for Points Club Plus and 5% discount for Points Club.

Qantas Loyalty CEO, Olivia Wirth said the platform offers members a seamless and premium shopping experience that rewards them for every purchase.

“Our frequent flyers already earn more points on the ground than they do through travel. With Qantas Marketplace, we’re connecting them to hundreds of brands that they know and love, with the added benefit of being able to earn and use points,” she said.

“We know our members are always looking for more value and ways to boost their points balance, so we’ve increased the points earn rate on the platform too. Australia’s love of Qantas Points has seen us build strong partnerships with some of the country’s biggest brands. These connections are key to keeping our members engaged in the program and ultimately drive value for our business.”