By Claire Reilly
Panasonic has launched a new campaign for Christmas and summer to promote its range of male shavers, offering consumers who buy selected models from the range a bonus pair of Quiksilver thongs, valued at RRP $24.95, as a gift with purchase.
The promotion is available on both the ES-SL41 and ES-ST23 male shaver models, and is open to consumers who purchase the product between 12 November 2012 and 6 January 2013. Consumers are required to register their product via online redemption.
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“We are delighted to offer our customers this exciting summer promotion with every purchase of selected models from our recently launched range of shavers,” said Charissa Sano, product marketing manager – personal care, Panasonic Australia. “What better way to kick start the summer than with a new pair of stylish thongs.
“Our new shaver range is ergonomically designed, light weight and compact – perfect for shaving in the shower or on the go and ensuring a safe, smooth and close result every time.”
The promotion is set to be supported by in-store point of sale materials, as well as a redemption website with full information about the campaign.