By Patrick Avenell

SYDNEY, NSW: Sunbeam veteran Paul Cross has left the small appliance giants after 17 years in the sales team. He is being replaced as general manager, sales, by Emile Redden.

“Paul is well recognised at Sunbeam for his commitment and we appreciate his long service to the company,” said Sunbeam CEO David Jackson.

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Redden, who will commence his duties on 4 April 2011, joins Sunbeam after a decade at Electrolux, where he most recently held the title general manager, key accounts.