Powermove Distribution will be taking over the wholesaling of Pioneer’s home AV and headphone products from 2 March 2015, the Adelaide-based specialist audio supplier today confirmed.
Pioneer will be joining leading brands like Philips, Soul, Klipsch, Jays and Logic3 in the Powermove brand house. This move comes as part of a global transfer of the Pioneer’s home AV and headphone-related business to its new part owner Onkyo Corporation.
“Under the new global direction set by Japan, Pioneer Australia will now refocus and re-energise every aspect of the business, including the company’s product portfolio, operations and distribution,” said a Powermove spokesperson.
Pioneer Australia will continue to support its market-leading car electronics and DJ businesses, while also looking to grow its new cycling sports division.
“Whilst we remain realistic about the challenges that lie ahead, we’ve already taken critical steps towards carving out a new, prosperous chapter in Pioneer’s 50 year Australian history,” said Pioneer Australia MD Masaki Takahashi.