In the fifth episode of the Appliance Retailer Podcast, we speak to Peter Lawson, marketing manager for Rawsons as the retailer celebrates 75 years, highlighting how the business has remained relevant in a dynamic and competitive market.
He also discusses what it means to be a truly independent retailer in control of buying decisions and being able to offer a more bespoke customer experience.
Peter then shares how Rawsons pivoted during 2020, his observations on broader market trends including the rise of e-commerce, and an insight into where the industry is heading in the next 12 months.