In episode 24 of the Appliance Retailer Podcast, we speak to Karen Powell, head of ECOVACS Australia and New Zealand about the home cleaning robotics category in Australia and how the brand is performing.

She shares details about the new ECOVACS flagship robotic vacuum cleaner, the DEEBOT X1 OMNI and why the launch is so important to the brand and the broader industry.

Powell discusses the key technology inclusions when it comes to suction power, health and hygiene, voice assistance, as well as the aesthetics in collaboration with Jacob Jensen Design.

With a price tag of $2,499, Powell explains the importance of strong retailer relationships to successfully launch a new product like the DEEBOT X1 OMNI.