In the second episode of the Appliance Retailer Podcast, we speak to Wivina Chaneliere, managing director at Magimix Australia, who believes retailers are trying to ‘anniversarise’ the unprecedented sales recorded last year in 2021 and in doing so, are driving discount activity.

Instead, she says retailers need to focus on investing in educational marketing content to explain product features and benefits, as well as focus on staff training, alluding to the recent introduction of the Magimix Training Academy.

Wivina also discusses the growing appetite for sustainable and quality products like the Magimix Cook Expert as more people cook from home, and then introduces us to the new Magimix food processor and blender.

Click below to listen to the episode: