In episode 15 of the Appliance Retailer Podcast, we speak to AK Sacur, CEO of Bi-Rite about the last 12 months, including new appliance members and additions to the audio specialist group.

He also tells us how Bi-Rite is preparing for the Christmas sales period amid ongoing supply chain challenges, particularly in the TV and air-conditioning categories.

AK then discusses the pipeline for the business heading into 2022 with a large focus on systems to provide more resources and information to store owners, as well as improvements to marketing which has been a constant evolution.