By Patrick Avenell
Nuance Australia has today announced an exclusive retail agreement for its Sydney, Melbourne and Brisbane international airport duty free stores to sell a limited edition Australian-themed pair of Beats headphones.
Limited to only 400 units, these Beats headphones are specially designed to appeal to overseas travellers looking to show off their parochialism while wandering the public gardens in Lille, exploring the USS Midway in San Diego or doing laundry in Glasgow.
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“To get their hands on a pair, customers will need to be travelling internationally to purchase,” said a Nuance spokesperson.
Nuance offers a Shop and Collect service that allows customers to pre-purchase products that will be waiting for them inside Customs at the various international airports. These headphones will be made available on Shop and Collect.
Customers can also elect to have product waiting for them upon return if they want to take advantage of duty free discounts without having to carry the products around with them.
Beats' special Australian-themed headphones.