Philips has collaborated AFL player Isaac Heeney for the launch and promotion of its Water Filtration appliances in Australia and New Zealand.
The new range of Philips Powered Pitchers, Lead Plus and PFAS Pro filter cartridges will be available in July.
Philips boasts that the PFAS Pro filter cartridges have been certified to multiple NSF standards such as 42 class II, 53, 372 and 401 for their capacity to remove over 50 contaminants including chlorine, metals, pesticides, herbicides, pharmaceuticals and chemicals.
The pitchers feature advanced carbon block filtration technology and are available in 3.0L and 4.8L, fitting most refrigerator doors.
“Philips’ commitment to providing innovative water filtration solutions ensures Australians can access clean, better-tasting water and a superior, environmentally conscious alternative to bottled water,” said Heeney.
“Isaac Heeney embodies the values of excellence and healthy living that align perfectly with our brand. His authentic approach to health and well-being resonates strongly with our target market – consumers increasingly conscious about water quality and environmental sustainability,” said Peter Bosscher, founder of Bosscher Commercial Management Solutions and exclusive agent for Philips Water in ANZ.
Priced between $99 and $159, the new Philips Powered Pitchers will be available at major retailers, including Harvey Norman, The Good Guys, Bing Lee, and Myer.
Since introducing its first water filtration products in 2020, Philips has grown to become a major player in Australia’s portable reverse osmosis water filtration market.