Philips is introducing its latest premium OLED935 TV with fifth generation P5 processor, AI Intelligent Dual Picture Engine and four-sided Ambilight.

Philips TV is the first brand to include DTS Play-Fi with wireless multi-room audio capability built-in.

The Philips OLED935 TV is one of few TVs to support all major HDR formats with the new P5 AI+ processor offering better overall HDR performance, including for HLG, HDR10, HDR10+ sources.

Powered by an enhanced AI system, the OLED935 produces accurate, natural and realistic images. It features an ultra-slim chassis, edgeless bezels and high-quality metal finish supported by acoustically transparent Kvadrat cloth on the grille on the front of the speaker enclosure, while a new metal micromesh fascia is used on the upper surface of the enclosure.

With an exclusive speaker design by Bowers & Wilkins, the OLED935 is the first Philips TV to feature dedicated Dolby Atmos Elevation drive units and central Tweeter-on-Top technology. These are mounted in a separate speaker enclosure combined with a metal angled arm to act as the table-top stand. There is also a longer wall-mount option included.

The updated remote control is designed with flush backlit keys in a metalised finish with the sides and rear wrapped in responsibly sourced leather from Scottish specialists, Muirhead. A new ‘wellness’ feature is built in the Ambilight system with Sleep mode joining the Sunrise function.

The Philips OLED935 Smart TV features Android version 9 (Pie) with an extended roster of apps facilitated by an internal 3GB memory and includes built-in Google Assistant that works with Alexa capabilities.