Philips Domestic Appliances has reported a rise in the number of downloads for its Philips NutriU app that accompanies the brand’s air fryers, reflecting an increase in preparation of healthier meals.
The recipe platform has over 240,000 users across Asia Pacific including Australia, Indonesia, Malaysia, New Zealand, Singapore, South Korea, Thailand, and Vietnam.
In a survey conducted among NutriU users in 2021, Philips Domestic Appliances found that the combined use of the Philips Airfryer and NutriU app helped 86% of respondents prepare healthier meals more frequently during the pandemic and almost one-third of users (31.75%) in Australia were males.
Launched in 2019, the NutriU app contains thousands of nutritious recipes for frying, baking, grilling and roasting, curated by nutritionists and chefs, as well as tips and recommendations. Globally, the app has seen the number of downloads increase fivefold from 2019 to 2022, while in APAC, downloads increased threefold between 2020 and 2021.
The combination of the Philips Airfryer and NutriU app was well-received by both younger consumers (aged 25 to 44) and older consumers (aged 45 and above), who made up 37% and 52% of NutriU app’s users respectively.
“We are heartened that our innovations have had a positive impact on consumers, especially during the pandemic. We rely on technology to simplify our lives, but it can also reward us with good health in our wellness journey,” Philips Domestic Appliances country manager for Australia and New Zealand, Geoff Hannaford said.
For example, our Philips Airfryer XXL is the ideal 12-in-1 multi cooking companion. With Smart Sensing technology, it is the only air fryer that automatically adjusts time and temperature during cooking. We look forward to continuing to inspire consumers with innovations that help them lead healthier and happier lives.”