Panasonic has unveiled its inaugural LUMIX 72-hour filmmaking challenge, inviting Australian filmmakers to showcase their creativity, talent and storytelling expertise.

Welcoming all entrants from passionate amateurs to hybrid content creators, the competition will give 10 filmmakers just 72 hours to script, film, edit and submit an original short film.

To be part of the inaugural LUMIX 72-hour filmmaking challenge, entrants must first create a 30 to 60 second video to demonstrate what makes them the perfect candidate for the challenge. Ten successful applicants will be loaned the newly launched LUMIX S5IIX and supporting equipment to create a three-to six-minute short film and trailer. The film must include a special theme that will be unveiled at a video briefing to kick off the contest.

Following the 72-hour challenge, finalists will be invited to present their work to a judging panel including industry professionals at an exclusive showcase event in Sydney. The films will be judged by criteria that recognises creativity and originality, cinematography and integration of the theme into the short film.

The overall winner will receive a prize package including more than $10,000 RRP of LUMIX imaging products plus $5,000 in cash. A People’s Choice Award will be determined by a live poll during the event, with the recipient enjoying a prize package of more than $5,000 RRP in LUMIX imaging products. Finalists will also receive flights to Sydney, tickets to the showcase event, and one night’s accommodation.

Panasonic product marketing manager for imaging, Aaron Waters said, “LUMIX is excited to provide this opportunity to support Australian filmmakers and encourage them to showcase their creative talent and ingenuity, regardless of their level of experience. With our new LUMIX camera in hand, they will have a tool that can support the demanding 72-hour format, with pro-level video and streamlined workflow to get them past the post.

“This challenge celebrates the art of storytelling through the lens. It is a platform for established and emerging filmmakers to demonstrate flair, collaborate with like-minded enthusiasts and celebrate each other’s work. It is testament to our commitment to fostering innovation and we are excited to witness filmmaking passion shine.”

Applications are now open and will close on 26 June 2023. To participate in the LUMIX 72- hour filmmaking challenge, see more details here.