OPPO will partner with UEFA across different UEFA competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the next two seasons.
OPPO will be the first Chinese brand to partner with UEFA’s premier club competition, the UEFA Champions League, and will work closely to spotlight inspirational moments on and off the pitch.
OPPO president of global marketing, William Liu said, “We are excited to partner with UEFA and work with them to drive inspiration for football fans during UEFA competitions. At OPPO, we believe in the power of innovation to help us overcome life’s challenges, and this synergy with UEFA’s desire to fight in the face of adversity, makes this a perfect partnership.”
UEFA marketing director, Guy-Laurent Epstein added “We are delighted to welcome OPPO to the UEFA sponsor family with the world’s greatest club competition – the UEFA Champions League. OPPO is a global leader in mobile technology and together, we are looking forward to advancing our efforts of connecting and inspiring football fans around the world.”
As part of the partnership, OPPO will appear on broadcast backdrops and in stadia, including on extensive perimeter advertising, website and social media of the UEFA Champions League. In addition, OPPO will offer football fans the unique opportunity to go pitch-side throughout the UEFA Champions League season and capture key moments with OPPO smartphones.
The partnership will also see leading OPPO devices featured, such as its Find and Reno mobile series, along with new and upcoming OPPO IoT products such as OPPO headphones and an OPPO smartwatch.