A new website which helps suppliers range their products with buyers has launched an electronics channel at least three months ahead of schedule due to popular demand.

Buyers from Dick Smith, Bi-Rite, WH Smith and Brisbane-based retailer Todd’s Hi-Fi have registered with RangeMe, which was launched in March and has previously only focused on grocery, pharmacy and convenience channels.

RangeMe CEO Nicky Jackson said the site streamlines the ranging process for products. Suppliers upload their products and information, and according to the buyers’ preferences, category buyers and suppliers are matched up so they can negotiate.

Jackson said an influx of suppliers have loaded their products into the channel which is divided into segments ranging from computers and accessories to cookers and food preparation appliances.

“Due to popular demand, with both buyers and suppliers in the electronics channel signing up, we have launched the electrical channel three months ahead of schedule,” Jackson said.

“For the electronics market this is a huge win to create efficiencies for buyers being able to view all supplier product submissions in one place with all the information needed to make a ranging decision.

“For suppliers it enables them to showcase their products to leading electronic retailers, creating huge efficiencies in the market place,” she added.

Last week Appliance Retailer reported research conducted by RangeMe demonstrated friction between suppliers and buyers during the product ranging process.