nutriBullet is celebrating its new partnership with British Formula One team McLaren F1 Racing with the launch of a limited-edition McLaren x nutribullet collection.
The collection includes four co-branded blenders, such as the nutribullet Ultra 1200, nutribullet 1000 Series Essential Pack, and nutribullet Portable Blender.
Australia/New Zealand distributor, CDB Group said: “We are delighted to partner with McLaren F1 Racing to create a product range that embodies speed, strength and precision.
“For this partnership, we’ve selected nutribullet’s most iconic and high-performance products, elevating them with McLaren’s sleek design to deliver a bold new look on trusted favourites.”
The products will be available through leading retailers, including The Good Guys, JB Hi-Fi, and Myer in Australia, and Briscoes, Noel Leeming, JB Hi-Fi, Harvey Norman, Farmers, and Heathcotes in New Zealand.
Nutribullet is also celebrating 10 years of being a trusted kitchen brand in Australia and New Zealand.
Originally available only through “As Seen On TV” promotions, over the past decade, nutribullet has evolved from a single product to a comprehensive range of kitchen essentials, including high-performance personal blenders, large blenders, rice cookers, air fryers, and more.
In 2015, CDB Group acquired distribution rights to nutribullet in Australia and New Zealand.
“nutribullet is more than a blender—it’s a trusted partner in helping people lead healthier, more balanced lives. This remarkable growth reflects our commitment to innovation, quality, and making nutrition simpler and more accessible.”