The new Ninja NEVERCLOG Cold Press Juicer is designed to power through tough ingredients without pulp getting caught in the filter, instead pushing it down through the filter system. The juicer uses pressure to extract juice and nutrients from the chosen ingredients, and offers two interchangeable pulp filters – Lots of Pulp for a thicker, textured juice and Less Pulp for a smoother juice.

Cold press juicers employ a no-heat extraction process to preserve nutrients, enzymes and vitamins for a juice that tastes fresher and lasts longer. Slower and quieter functioning means more juice is extracted from the same amount of produce and natural flavours are retained. NEVERCLOG uses a high-torque motor and nine-segment auger for more juice, less foam and brighter natural colours.

Two single-touch programs allow the user to quickly switch between start/stop and reverse commands. The NEVERCLOG smart design also includes an anti-drip lever to keep surfaces clean and prevent waste, and dishwasher safe components for simple cleaning.