Nespresso is introducing a new single origin intensity 8 coffee, Amaha awe Uganda (‘Hope of Uganda’) from the Rwenzori Mountains of Uganda, as part of its Reviving Origins program.
The Reviving Origins program, launched in 2019, aims to restore coffee production in regions affected by adversities and rebuild sustainable livelihoods for farmers and their communities, with an investment of circa $152 million from 2019 to 2023.
In Uganda, climate change, poor farming practices and economic hardship has severely impacted the production of high-quality coffee. As part of the Reviving Origins program, Nespresso is supporting more than 2,000 farmers, providing training and expertise to improve coffee quality and productivity in addition to establishing sustainable farming practices.
Nespresso Oceania general manager, Jean-Marc Dragoli said coffee is the lifeblood of entire communities across the globe.
“In many regions, including Uganda, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy. Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions.”
Rwenzori Mountains farmer, Joseph Kiribmwa (pictured above) said his father, like others of his generation, didn’t know how to grow coffee and he only figured it out when the NespressoAAA Program team shared their expertise.
“Our elders used to remove all the cherries from a brand, no matter how ripe they were but I only pick the ripest, reddest ones. This better way of working my coffee crop means I was able to earn enough money to start building my house.”
‘Hope of Uganda’ is a single origin coffee that carries rare sandalwood notes and elegant florals with medium acidity and body. An intensity 8 espresso, Amaha awe Uganda grows in a unique terroir, where shade and nutrients provided by banana trees create a true Arabica dreamland.
In addition to Amaha awe Uganda, Nespressois reintroducing previous Reviving Origin coffee blends Tamuka mu Zimbabwe and Esperanza de Colombia, following their successful launch last year, with the goal of establishing these single origin blends as permanent ranges available to consumers all year round.